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composite of four university campuses
FLUENT IN BOTH
SIDES OF THE HOUSE

Helping Education and Philanthropic Leaders Build Stronger Brands, Campaigns, MarCom Teams — and Results

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Cornell University White Logo.png
University of Notre Dame logo
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University of Virginia logo
Loyola University Maryland logo
Emory University logo
Cobbs Creek Foundation logo
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Swarthmore College logo
Devon Preparatory School Logo_edited.png
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Dan Giroux headshot

Big ideas aren’t the problem. The real challenge is getting marketing and advancement collaborating effectively — so campaigns perform, donors engage, and leadership sees meaningful results.


I’m Dan Giroux. For more than 20 years, I've partnered with institutions to unify teams, sharpen their messaging, and align around high-stakes priorities.
 

Think of me as the strategic bridge between Institutional Advancement and Central MarCom — bringing brand, campaigns, and communications under one coordinated strategy that strengthens engagement, enrollment, and philanthropy.


I’ve architected strategies that helped drive more than $6 billion in philanthropy, shape leading university brands, support record-setting enrollment growth, and build a high-performing Advancement MarCom team from the inside for a global R1. Experience I now bring directly to the institutions I advise.


Because I’ve sat in both seats — agency and in-house — I know how to align priorities with the discipline, agility, and creative strength of top-tier agencies. The result: clearer strategy, sharper messaging, and stronger collaboration that fuels transformational results.


My mission? Help institutions break down silos, strengthen strategy and messaging, and keep everyone focused on the high-stakes priorities that shape their future. And today, it's never mattered more.​​​​​​​​​​​​​

Home: About

ENDORSEMENTS

Rachel Semigran headshot
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, Dan was communicative, supportive, and excited by the work. His experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."

Rachel Semigran

Director of Enrollment Marketing,

Swarthmore College

STRATEGIC SERVICES, BUILT TO SCALE.

Quick Wins

Fast, focused help to solve pressing issues and unlock next steps.

Example: 2-hour mini workshop

Strategic Boosts

Structured work to go deeper—clarify priorities, align teams, and build plans.
Example: strategic assessment

Transformations

Senior partnership to drive sustained results across functions or campaigns.

Example: interim leadership

​Featured Engagements

  • MarCom Assessment: Structure, roles, workflows, priorities and opportunities.

  • Campaign Comms Audit: Evaluate past or current efforts to sharpen message, channels, and performance.

  • Brand Positioning & Reputation: Clarify your story and raise visibility with the audiences that matter.

  • Alumni and Donor Engagement: Design programs that deepen relationships, driving philanthropy and loyalty.

  • Agency Partner Optimization​: Lead searches/RFPs, contract structure and negotiation, and setting up partnerships for mutual success.

  • ​Campaign Accelerator: Build or refresh your fundraising narrative and comms platform on an expedited timeline.

  • Interim / Fractional Leadership: Steady teams, speed decisions, and maintain forward progress through change.

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