DJG Marketing Services…
DJG Marketing Services provides outsourced research and marketing support to media companies, including:
- Day-to-Day media research support for ad sales teams
- Audience Development
- Development of Audience Prototypes
- Senior Research Advisory for strategic issues
- Ad Sales Development to grow business
ProCirc …
ProCirc is the only stand-alone, full-service circulation outsourcing company in the market today. We offer strategic, promotional, analytical, and operational support to publishers of all sizes.
Since 1993, our clients have enjoyed benefits typically reserved for larger, multi-title publishers: A fully trained, highly experienced staff; deep and varied industry relationships; and volume purchasing opportunities.
Our turnkey approach to subscription marketing and newsstand sales is the most efficient and effective way to put your title's performance in perspective and to grow a profitable base of engaged readers.
WRSS (Waiting Room Subscription Services)…
WRSS pioneered public place distribution in 1988.
More than half (54.9%) of all measured consumer magazine readership originates out-of-home (2009 Fall MRI) with more than 1-in-4 readers (26.3%) originating in Public Places!
Public Place is not a commodity circulation resource.
The keys to success with Public Place distribution lie in what you do to it over a long period of time because of its long-range impact on readership behavior. Effective Public Place distribution requires a carefully built long-range plan with solutions to very specific objectives.
The WRSS Planning Approach
- Assess the Challenges - by taking a full inventory of current circulation, audience, research, ad sales, web site and promotion dynamics – specifically how they have trended over an extended period for a specific magazine brand.
- Analyze the Competition - Proper planning for Public Place also involves taking stock of the competitive set – especially noting the competition’s strengths and vulnerabilities within their circulation and audience metrics.
- Determine Core Objectives – An important step in planning Public Place is the identification of goals and objectives as they are the blueprint for program volume, term, location affinities as well as the targeting approach.
- Create & Execute Plan: Focus on Category Affinity & Precise Targeting - WRSS’ longevity & experience is most apparent in the way we create and execute a public place plan. We start by designing a plan with great focus on category affinity with precise geographic & demographic targeting – followed by the seamless way in which we integrate into a publisher’s operational structure.
- Monitoring & Tracking - Successful Public Place distribution is a dynamic resource requiring a long-term distribution continuity based commitment. As consumer marketing conditions change, competitors evolve, new objectives emerge, and WRSS remains highly involved to make sure the Public Place plan stays focused and vibrant.
