DJG Marketing Services provides outsourced support in the areas of media research, marketing and ad sales development.
All DJG Marketing Services are based on a "Best Practices" platform. With nearly 20 years' experience with a primary focus on consumer magazines and digital media, DJG has developed and maintains a wide range of assets.
Ad Category Sales Development
Provides strategic analysis to identify and prioritize ad sales prospects
Provides strategic analysis to identify and prioritize ad sales prospects
How? With a comprehensive evaluation of prospective ad categories, competitive ad page activity and market share analysis. Get answers to key questions such as…
- What's your real competitive set…the one you should mine for new business?
- Which are the most active ad categories within your competitive set?
- What's your current market share in these key categories?
- What are your plans to grow/maintain your business within these categories?
- Who are the most active advertisers and aggressive brands in the competitive set?
- Which brands are you missing?
- What share of business do you have in common with your media competitors?
- How should you prioritize key ad segments and companies?
- DJG’s Ad Page volume and Market Share analysis identifies categories to pursue.
