 Two More Awards for ProCirc |
May 2010 |
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For his second annual Circle of Success Awards, Jack Hanrahan, publisher of CircMatters, honored 16 magazines who demonstrated "superior performance in managing circulation." For the second year in a row, ProCirc clients Fine Cooking and Weight Watchers, were both recognized as winners. On a list with major publishers like Condé Nast, Time Inc and Meredith, ProCirc is one of only two companies with multiple winners on this year’s list. |
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 Is Luxury Dead? Maybe Not |
Apr 2010 |
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Today's Wealthy Consumers Favor Brands That Represent Quality, Aesthetics and Authenticity Guess who says the following attributes are most influential in making "important purchases" today: value, price, overall quality, good design and functionality? A clue: 84% of this group texts from cellphones; 78% use social networking; 66% use the mobile web and 57% use mobile apps. It's not who you think it is. In fact, it's a group whose median age is 45, not 19. According to "The New Face of Affluence," an in-depth study from Dwell Strategy and Research, San Francisco, these are the attributes that drive purchase decisions of the "New Affluents." Indeed, the median household income of the more than 1,000 survey respondents is nearly $200,000. They're the same people who have the economy and the environment top-of-mind when making these purchase decisions. |
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