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Marketing Services

Strategic Planning and Positioning
Today’s media business is a challenging, vital industry. Innovation is a necessity. New niches are being found and brands extended. Mature titles can, and have been, successfully repositioned and revitalized.

DJG Marketing engages the talents of an experienced marketing staff in strategic planning for all major issues and opportunities facing publishers.

• Product Positioning and Branding
• Developing a Strategic Planning Process
• Market Evaluation
• Launch Planning

Ad Category Sales Development
Since most publishers do not enjoy universal ad sales across all categories of business, category development is a consistent and crucial challenge for most publishers.

DJG Can Help Hone in on Targets
Often the target is non-endemic advertising, the “hot” category, just avoiding attrition, or reversing a flat-out decline. Regardless, successful sales efforts begin with sales planning based on specific actionable category information. DJG is particularly adept at providing specific category intelligence analyzed with an industry-wide perspective.

Competitive Spending Analysis
Virtually all publishers need to track ad spending. DJG Marketing utilizes the major reporting services to provide not just detailed data on competitive spending, but content. Our skill in examining the numbers to provide selling-oriented context, though, let’s you know how you really stack up next to your competition. All competitive intelligence work is proprietary based on custom analysis done to answer specific publisher needs – by industry, category, multi-media, geography, or any other definable segments.

DJG marketing has an agreement with TNS MI/CMR for limited access subscriptions to Mag Advisor (PIB data) for small to medium sized publishers (please call to see if you qualify).

Presentation and Promotion Development
Presentation and promotion materials need to be “on-point” with your marketing strategy. DJG is adept at helping publishers follow through with strategic planning and category development assignments to facilitate the creation of well-focused selling tools.

We have employed a select network of studios, designers, and promotion houses where there are experienced creatives who “get it” and will provide outstanding communication materials that sell. We can work with either your internal resources or external services to help coordinate and produce on-target materials, while ultimately, saving time, managing costs, and selling more advertising.

Pricing Analysis
Pricing is one of the key variables in magazine advertising sales success. Pricing Strategy and Pricing Analysis Projects by DJG includes on-going magazine entities, new launches, relaunches, and custom published products and have covered all major consumer magazine categories.

The Pricing Analysis strives to give context to the correlation between delivering value and maximizing revenue within the realities of a competitive marketplace.

As compared to "rate card consultants", DJG's unique team approach allows us to examine pricing in a complete marketing, research, and strategic context.

Training and Industry Relations
All of the key members of The DJG team are experienced at training and instruction. Our experience covers all major publication disciplines:

• Advertising Sales
• Publication Marketing
• Research
• Audience Management
• Circulation