Circulation Services | Communications Services | Marketing Services | Research Services

Research Services

DJG Research Services
Get insights, strategies and targeted account and category specific information, not just runs! DJG serves as the complete outsourced research department for over two dozen publishers. For small to medium sized publishers, it is frequently not economical to staff an internal department. When you factor in payroll costs, benefits, hardware and software costs you are making a serious commitment to an internal research function. DJG's team of experienced research and marketing professionals is set up to deliver targeted sales support at a fraction of the cost of building an internal operation.

With DJG, you get the benefit of our strategic approach to research solutions. From senior research advisory that is contemporary on industry trends and innovations, to ad category development specialists to strategic brand positioning, our efforts are highly skilled and focused. How can you compete with the Time Inc.'s, Hearst's and Conde Nast's of the world? Tap into top industry leaders at the DJG on an as needed basis, at competitive rates.

Audience Prototyping
DJG has rapidly become the premiere independent developer of audience prototypes. Emerging or niche publishers are frequently disadvantaged by the larger 200 or so titles that are able to have their audiences measured in MRI and other major syndicated research companies. In order to compete for ad sales consideration, developing an audience prototype is frequently suggested by agencies with DJG.

• At any given time, we have more than 50 active prototypes in the market place (which represents a market share of over 50% of all prototypes not developed by the Big V companies).
  
  
• Agencies have come to believe that a DJG prototype is more thought-out, fully vetted, and trustworthy. It builds a publisher's credibility with agencies far more than an internally produced audience estimate.

Only DJG offers a prototype development "package". We don't create numbers -- We create solutions. Each prototype commitment includes:

• A full technical write-up
• Salesperson media kit sell sheets
• Sales staff training
• Pilot ad agency calls and
• A full year's worth of service calls from your ad agency clients - any time, any place

We stand behind our estimates and work to have them reinforce your medium's unique selling proposition and have agency acceptance. It's the DJG difference. See our list...
Active DJG Prototypes.

Syndicated Research
DJG prides itself at our thorough analysis ability. However, what makes us unique and contributes to our brand equity is the ability to go beyond the numbers. DJG will examine any syndicated research, assess your competitive situation, be honest where you look good and maybe where you don't. We'll then give you the best way to spin the results because informed and articulate salespeople are usually the most successful. We help salespeople to do their jobs better. It's how the bottom line gets better!

Perception Studies
How do your customers feel about your title? Where do you fit in? What is your competitive imagery? Are you seen as a "good value"? DJG has pioneered Ad Decision-Maker perception studies providing key customer feedback, that is anonymous and credible. We help to identify strengths and obstacles and recommend strategies to increase overall competitiveness.

Most studies from "DJG Research" are conducted blind to protect the publisher's identity, but they don't have to be. Most DJG interviewers have agency experience so we understand the basics of their jobs. Most critical is finding out how their perceptions impact you. What can you learn that helps your overall brand positioning, competitive posture and category targeting? This learning can prove invaluable!

Primary Research Design
A logical extension of DJG's resolve for smart branding is effective use of primary research to help you both: understand your customer and leverage the affinity your customer has for you and the market(s) you serve. While DJG does not conduct the research, we design it, so it gets at the key issue. We work with a variety of top research companies highly qualified to take great ideas and make them reality in the field. Never be satisfied with cookie-cutter research, be it a subscriber study or brand positioning study … make it exceptional, make it yours. DJG can, and does, help!