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Who We Are Steve Douglas - Executive Vice President, Research Steve, a leading global authority on media research, co-founded DJG in 1993 and serves today as EVP, Research for the firm.. He has created unique research and analysis to better understand print readership and the role magazine advertising plays in the communication process. Steve is dedicated to print readership research and serves as the U.S. Coordinator of the Worldwide Readership Symposium, a bi-annual print research conference and is a past Chairman of the MPA Research Committee. He also headed the ARF Print Council for 3 years. His background includes important posts in the publishing, ad agency and research supplier industries, including:
While at Newsweek, Steve developed the classic "Eyes On" research, a study of audience attentiveness levels to TV and magazine advertising. He also created the landmark audience accumulation models still in use today. At U.S. News, he designed the research program that led to the magazine's successful redesign as "News You Can Use." Steve is an innovative researcher on how magazines build audience, including authoring significant research papers on the topic such as "The Profit Per Copy Model" and "Public Place Data - How to Use it for Audience Management".The Team: Rick Jones | Marc Passarelli | Steve Douglas | Paul Sammon | Debbie Kaplan Chuck Schilling | John Baroody | Irene Ochs-Lilien | Deborah Oest Kellie Watt | Mark Peterson | Scott Hill | Cary Zel |
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