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DJG with WRSS has built and currently manages a Public Place Planner System that leverages a wide array of data to meet specific circulation needs for publishers. It enables us to establish a clear set of goals, perform data analysis, and build individual actionable programs for public place circulation.

This proprietary system includes:

Review of audience performance history.

Competitive position analysis.

In concert with the publisher, out-of-home audience targets are determined.

Geo-demographic data is evaluated.

PRIZM data overlaid to select the geography with the highest concentration of the desired target.

MRI out-of-home research is analyzed.

Locations most appropriate for the target are selected from the WRSS database.

Recommend plan of action with quantities, timing and pricing.

On-going tracking of performance against goals for public place circulation.

The thrust of the Public Place Planner System is to determine how each individual publisher can best utilize multiple readership circulation to maximize its benefits. Whether public place is used for rate-based management, sampling and trial or audience acquisition, a targeted, integrated strategy is the intelligent choice for a successful program.